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Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977.
In pursuit of technical strength and comfort, we have brought to the world innovative sports shoes. In 1977, the company name changed and the brand temporarily disappeared. However, supported by the retro boom, Onitsuka Tiger was revived as a fashion brand in Europe in 2002.
Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s.
Onitsuka Tiger. Vintage sports line introduces items with a modern twist on retro sporty fashion. Feminine Line introduces an elegant and new style of fashion. Formal line introduces leather items that express Japanese craftmanship in a dressy and formal style.
Nov 6, 2021 · Onitsuka Tiger is a Japanese brand famous for its sneakers. Particularly popular in Asia and the West, the retro design of the MEXICO 66 signature model led them to become one of Japan’s most recognizable fashion brands.
Onitsuka Tiger is one of the most storied shoe companies in history. Through the pioneering innovation of the ASICS forerunner, Onitsuka Tiger had a hand in changing shoe technology through invention or inspiration that still affects sports culture internationally. From its very beginning, Onitsuka Tiger was an aspirational brand.
Onitsuka Tiger, the forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka's commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport.
Feb 24, 2022 · Onitsuka Co. was originally founded in 1949, later merging with GTO Co. and JELENK Co. in 1977. Following the merger, the company officially formed “ASICS”. Today, under the umbrella of the ASICS company are the ASICS and Onitsuka Tiger brands. ASICS historical timeline. ASICS has grown and shifted over time.
May 12, 2024 · The story of the octopus. Onitsuka Tiger. Ever thought that an eight-legged delicacy whose tentacles became entangled in a salad bowl could be more than just dinner? Neither did we! Yet this octopus served as the inspiration for Onitsuka Tiger's groundbreaking athletic shoe innovation.
Jan 23, 2019 · Onitsuka Tiger is an iconic shoe brand produced by sporting goods company ASICS. Despite once disappearing from the market, it has been revived as a fashionable sneaker brand with global popularity.
