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Learn the meanings and uses of the word pitch in different contexts, such as sports, music, persuasion, and slope. Find out how to pronounce pitch and see related words and phrases.
Learn the various meanings and uses of the word pitch, from a black substance to a musical tone. Find synonyms, examples, phrases, and word history of pitch.
- Dictionarypitch/pɪtʃ/
noun
- 1. the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone: "her voice rose steadily in pitch" Similar
- 2. the steepness of a slope, especially of a roof. Similar
verb
- 1. set (one's voice or a piece of music) at a particular pitch: "you've pitched the melody very high"
- 2. throw roughly or casually: "he crumpled the page up and pitched it into the fireplace" Similar
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- Overview
- What is a pitch?
- How to write a pitch
- Tips for writing a pitch
- Example of a successful pitch
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In the business world, one of the best ways to share your ideas is by writing a successful pitch. With an informative pitch, you can provide potential partners with all the information they need to decide whether your idea is worth investing time and money in pursuing. Understanding the typical standards and procedures involved in writing a pitch can help you write pitches effectively.
In this article, we define what a pitch is, list a step-by-step guide explaining how to write a pitch, offer pitch-writing tips and provide a template and example you can reference when writing a pitch on your own.
A pitch is a presentation of a specific idea for film, television, print media or another product. The purpose of pitching an idea is to raise funds to develop the idea, making it a viable and profitable investment.
In business, a person or group of people present a pitch to investors to motivate them to fund the proposition or idea. Entrepreneurs present pitches via written correspondence, such as email or a letter, or through a face-to-face conversation. Normally, the person, people or company hearing the pitch possesses the resources to fund a business plan or venture.
1. Read the submission guidelines
The first step when writing a pitch is to ensure you're abiding by the guidelines for submitting the pitch. If the business you want to pitch to has a set of submission guidelines, start by reading through them to make sure that you're following them precisely. Once you're familiar with the guidelines, you can start the actual writing process. Related: How To Pitch an Article (With Tips and Example)
2. Introduce your idea and establish your angle
Tell your prospective investors in clear terms what your idea is, how it can become a reality and the outcome you're hoping to achieve. Use this time to explain your points and dispel any counterpoints that could arise. Try to concisely and clearly explain your idea's uniqueness and importance and why it should interest potential customers and investors. The idea is to highlight the benefits rather than recite the features. Related: Complete Guide for Word-of-Mouth Marketing
3. Explain your methodology
It's important to support your pitch by providing a solid methodology and a clear process for development should you receive the funding you need to complete this project. After explaining your plan of action, you can include a rough budget so that investors can see where their money may go and how it can contribute throughout each step of the process. It's important to have solid data to back up your claims. Related: How To Write a Methodology (With Tips and FAQs)
Remain focused
People are busy, and it's important to consider the time they've dedicated to hearing your pitch. If investors can't remain interested or don't understand your idea quickly, they may conclude that their customers won't understand or care for it either. Keep your pitch focused on the core idea of your proposition. Related: 12 Strategies for Staying Focused on Your Goal (Plus Tips)
Be prepared to present details
When you're preparing your presentation, ask yourself how investors can benefit by providing the resources for this project. It's a good idea to understand your customers' needs, know the return on investment (ROI) your investors can expect, how you can market your product and how it can outperform the competition. Showcasing your knowledge and interest in developing a business model, a budget and schedule and knowing the risks and reward potential may help you excel as someone who's experienced, savvy and dedicated.
Perfect your elevator pitch
See if you can fit a shortened introduction of your pitch into a 30- to 60-second time frame. Having this ready for any brief chance can increase the likelihood of securing an appointment to make your main pitch. It can also give potential investors an idea of what to expect when they meet with you. Related: How To Create the Perfect Elevator Pitch in 6 Steps
Here's an example of an effective pitch you can reference:
Good morning, Mr. Walters!
I wanted to contact you and tell you I'm a fan of your brand and have been loving what you're doing lately. I've purchased and shared your latest product online and people really seem to love it as well.
The other reason I'm contacting you is that the main part of my business involves working with brands like yours to help create content that is scalable and nets high returns in terms of engagement and conversions.
I'd love to sit down and chat with you or someone on your team about your content marketing strategy and see if we can work together to bring you even more traffic. My business has helped several big brands increase their traffic by an average of 47% this year and would love to share my methods with you. Would you be interested in sitting down for a phone call or a quick coffee to chat?
Thanks so much. I look forward to talking with you.
Learn how to write a successful pitch for your business idea, product or service. Follow the step-by-step guide, tips and example to create a persuasive and informative pitch for potential investors.
- Know Who You’re Pitching. Some entrepreneurs try to get in front of every investor, despite their industry expertise or firm’s investment stage. Consider that, when you accept an investment, it’s about more than money; you enter a partnership.
- Consider How You Present Yourself, Not Simply Your Idea. Although your ideas and skills matter, your personality is equally as important. According to research published in the Harvard Business Review, venture capitalists’ interest in a startup “was driven less by judgments that the founder was competent than by perceptions about character and trustworthiness.”
- Tell a Story. When describing your business idea, zero in on the problem you address for your target audience and how you solve it better than the competition.
- Cover the Details. While it’s important to set the stage, you also need to cover the specifics. In your pitch deck, concisely define your value proposition and share a memorable tagline for investors to leave the meeting with.
Pitch means to set up a tent or similar structure, to throw something, or to promote something. Pitch has many other senses as a verb and a noun. When you pitch a tent, you are setting or standing it up. Relatedly, pitch also means to insert something into the ground, such as tent pegs.
May 3, 2024 · Learn how to create a persuasive and convincing business pitch for different purposes and audiences. Find out the types of pitches, the structure of a successful pitch, and the expert advice from Piktochart.
