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May 22, 2021 · The first thing Awfully Chocolate co-founder Lyn Lee wants people to know is that yes, she is but one of a group of people behind the brand.
Nov 8, 2010 · After failing to find the ultimate chocolate cake, lawyer Lyn Lee decided to leave her profession behind to open up her own cake shop, Awfully Chocolate, in Singapore.
Awfully Chocolate was founded in 1998 by owner Lyn Lee and her husband, John Yap, alongside a group of friends. The homegrown brand has been in operations for more than 21 years as of 2019. The brand's flagship store opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.
Jun 28, 2018 · Photo courtesy of Lyn Lee. NUSSU The Ridge is proud to feature Lyn Lee on her journey and life as a successful entrepreneur in Singapore. 1) Share with us the activities you partook in while studying law at NUS.
Profile of Awfully Chocolate Co-Founder, Lyn Lee. A Homegrown Brand. Disappointed with not finding a good chocolate cake in Singapore that lived up to her expectations, along with her dissatisfaction with her job as a lawyer, Lyn left her legal profession and embarked on cake-making with a group of friends.
May 5, 2021 · More than two decades after Lee launched her All Chocolate Cake from her humble Katong shop, she is still moved by how Singaporeans embraced the very first cake she put out in 1998.
Jul 18, 2017 · Meet Lyn Lee, Founder of Awfully Chocolate, and try the original All Chocolate Cake that started it all. You can order the original All Chocolate Cake by...
Awfully Chocolate was founded by Lyn Lee, who left her job as an attorney to start the business in 1998. Its first store was in Katong in Singapore. Only one type of cake was sold: a round six-inch chocolate fudge cake called the "all-chocolate cake".
Lyn Lee. MASTER CULINARIAN. Evoking childhood memories and family traditions for Lyn and her team, the Sesame Sablé decadently adapts a familiar flavour for the modern palate. When a group of gourmands come together to reminisce childhood recipes and disappearing culinary crafts, a gastronomic revival comes naturally next.
May 27, 2021 · Awfully Chocolate | Lessons On Leadership. After over 2 decades in the business, Awfully Chocolate founder Lyn Lee shares the values and insights that transformed a small cake shop in Katong...
