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  1. Parts of a UNIQUE function. UNIQUE(range, by_column, exactly_once) Part. Description. range. The data to filter by unique entries. by_column. Whether to filter the data by columns or by rows. By default, this is false.

  2. Unique items in listReturns a list of items in the original order with duplicates removed. UNIQUE() is case-insensitive.

  3. Operator UNIQUE UNIQUE(range, by_column, exactly_once) Returns unique rows in the provided source range, discarding duplicates. Rows are returned in the order in which they first appear in the source range. Learn more.

  4. You can use unique viewers data to get a clearer picture of your audience size, or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile, or watch more than once, that counts as one unique viewer. Note: These metrics give a general sense of your audience and reach.

  5. Unique Reach: Definition. Unique Reach: Definition. Measures the total number of people who were shown an ad. These metrics go beyond basic cookie measurement to help you understand how many people saw your ad across different devices, formats, sites, apps, and networks. For example, if someone sees your ad on their mobile, their desktop, and ...

  6. Syntax. COUNTUNIQUEIFS(column, criteria_column1, criterion1, creteria_column2, criterion2) column: The data column from which the number of unique values will be counted. criteria_column1: The data column over which to evaluate `criterion1`. criterion1: The pattern or test to apply to `criteria_column1`, such that each cell that evaluates to ...

  7. Understand your unique viewers data. You can use unique viewers data to get a clearer picture of your audience size or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile or watch more than once, that counts as one unique viewer. Note: These metrics give a general ...

  8. DCOUNT: Counts numeric values selected from a database table-like array or range using a SQL-like query. COUNTIF: Returns a conditional count across a range. Returns the number of values in a dataset. COUNTBLANK: Returns the number of empty cells in a given range.

  9. This metric is populated automatically. Active users. (Also known as Users in reports) The number of unique users who engaged with your site or app in the specified date range. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website.

  10. A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

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