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- Dictionarytrial balloon
noun
- 1. a tentative measure taken or statement made to see how a new policy will be received: "different members of the cabinet are sending up one trial balloon after another"
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- Trial balloon
A trial balloon, or kite-flying, is information sent out to the media in order to observe the reaction of an audience. It is used by companies sending out press releases to judge customer reaction, and by politicians who deliberately leak information on a policy change. The term is of French origin. Trial balloon translates French ballon d'essai, which was a small balloon sent up immediately befor... Wikipedia
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