Search results
Jun 25, 2024 · The Boston Consulting Group (BCG) growth share matrix is a planning tool that uses graphical representations of a company’s products and services to help the company decide what it...
The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.
Oct 15, 2023 · The BCG matrix, also known as a growth/share matrix, is a business tool that you can use to help you create strategic, long-term plans regarding investment in competitiveness and market attractiveness. It is a framework for portfolio management that allows you to prioritize different products.
The growth–share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it.
The growth share matrix, created in 1968 by BCG's founder Bruce Henderson, is a framework that helps companies decide how to prioritize their different businesses. Learn more about the growth share matrix and how it works at BCG.com.
Oct 23, 2023 · Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative...
Dec 8, 2021 · The Growth Share Matrix, also known as the BCG Matrix, is a portfolio management framework developed by the Boston Consulting Group’s founder in 1968. It divides a company’s business units into categories based on their respective market shares and market sizes.
Jun 4, 2014 · The growth share matrix—put forth by BCG founder Bruce Henderson in 1970—remains a powerful tool for managing strategic experimentation amid rapid, unpredictable change.
Jun 23, 2024 · The BCG Matrix is a portfolio management framework that helps companies decide how to prioritize their different businesses. It is used by organizations with high growth rates and a high market share in many high growth markets. This assessment model is also known as the Boston Matrix, the Growth Share Matrix or Boston Consulting Group Matrix.
May 16, 2024 · The BCG Matrix categorizes a company’s products or services into four quadrants based on two dimensions: market growth rate and relative market share. These quadrants are Stars, Question Marks, Cash Cows, and Dogs.