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  1. Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product...

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    • Overview
    • Before you begin
    • Get started
    • Add your information
    • GeneratedCaptionsTabForHeroSec

    Next: Choose where your customers check outIf you’re looking for information about signing up for Merchant Center Next, click here.

    Google Merchant Center helps millions of people discover, explore, and buy your products. With its amazing features and deep reporting tools, it gives you different ways to get the right products to the right customers.

    You’ll need a Google Account (for example, Gmail) to sign up for Merchant Center. If you don't have a Google Account, go to accounts.google.com and click Create account.

    When you’re ready, go to Merchant Center and sign in with your Google Account to get started.

    Drive sales and reach more customers with Google Merchant Center

    For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

    Merchant Center intelligently builds a personalized onboarding experience. It will suggest next steps for you and show you tasks that have already been completed.

    You can access your remaining tasks at any time by navigating to the “Overview” tab.

    Enter your business information Tell us about your business.

    Your business information is applied across the different features and tools that you use in Merchant Center. You only have to enter this information once, and you can edit it later.

    • Add where your business is registered as the “Business address”.

    • The time zone for Merchant Center is automatically filled based on the country or region you choose under “Business address”. After you create a Merchant Center, you can change the time zone in your Merchant Center settings.

    • Add your business name.

    • Your business name can be your store's name, your website's name, or your business's name.

    Learn how to create a Google Merchant Center account and set up your business information, checkout options, and third-party platforms. Follow the onboarding guide and get tips and best practices for your products.

  2. Learn how to use Merchant Center to showcase your products on Google Search, Maps, YouTube, and more. Follow the steps to create your account, add your products, get insights, and boost sales with ads.

  3. Find content for both Merchant Center Next and the classic Merchant Center experience. Learn how to set up, manage, and optimize your account, products, and programs on Google.

  4. Merchant Center Help Center Find tips and tutorials on setting up and using Merchant Center as well as answers to frequently asked questions.

  5. Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product...

  6. Use Google Merchant Center as a resource to manage feeds, view data, and explore different ways to show your products on Google. You’ll be able to find all of the pages listed below by...

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