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The Takara Tomy Transformers Masterpiece Optimus Prime figure and Tenseg Base were imported directly from Japan in their original packaging with Japanese-language instructions, featuring authentic Takara Tomy design and deco.
- Transformers
- History
- Employees
- Tomy Direct
- Home Video
- Fiction
- Controversy
- Notes
- External Links
Takara before the merger
Takara (タカラ) was originally founded by Yasuta Satō in 1955 as Sato Vinyl. In 1960 they changed their name to Takara Vinyl. Their name would be shortened to simply Takarain 1966. One of their major successes was "Licca-chan (リカちゃん)", a fashion doll similar to Barbie but only 8 1/2 inches tall, launched in 1967. In 1970, Takara secured the license for releasing Hasbro's G.I. Joe line on the Japanese market. Dubbed NEW GI Joe (ニューＧＩジョー), the line would soon get a spin-off named Henshin Cyborg (h...
Tomy before the merger
Tomy (トミー) was founded by Eiichiro Tomiyama in 1924 as Tomiyama Toy Factory. In 1963 they changed their name to Tomy. Their American branch opened in 1973, with branches following in Canada in 1981 and the UK in 1982. Two pre-merger Transformers designed by Tomy were Omega Supreme and Sky Lynx, patterned after their Plarail and Zoidstoylines, respectively, by designer Junichi Ishikawa (石川順一).
The merger
After a series of commercial failures, May 2005 saw the public announcement that Takara would merge with rival toymaker Tomy. As of April 2006, both companies ceased to exist and made way for the new company, TakaraTomy. Fortunately, Tomy had established a healthy working relationship with Hasbro since 1999, long before their merger with Takara—which is why the merger didn't have any major effects on the established Hasbro/Takara cooperation (including the toydevelopment process). Oddly, "Tak...
Executives
1. Kantaro Tomiyama, Representative Director, Chairman & CEO
Transformers brand
1. Hideaki Yoke, Lead Designer 2. Tomoya Miyake, Designer 3. Takashi Kikuchihara, Designer 4. Takashi Nakase, Designer 5. Yutaka Tajima, Designer 6. Daigo Shiraishi, Designer 7. Hironori Kobayashi, Designer Domestic Product Team 8. Hirofumi Ichikawa, Freelance designer/artist/writer
Known current Transformers team members
1. Yūya Ōnishi, Design Team Leader 2. Kōjin Ōno, Lead Designer, Masterpiece 3. Takashi Kunihiro, Designer 4. Hisashi Yuki, Designer 5. Shogo Hasui, Designer 6. Takio Ejima, Designer 7. Ittoku Kuwazu, Designer 8. Kōki Yamada, Designer 9. Shuhei Umezu, Designer 10. Tomoki Tatsumi, Designer
Tomy has its own label, "Tomy Direct", for releasing imported Hasbro products (such as Star Wars toys) in Hasbro packaging in Japan, similar to Takara's USA Editions. The huge difference is that USA Editions might still sport differences with their Hasbro counterparts, whereas Tomy Direct releases are reallyjust the Hasbro toys. Since Tomy's merger...
As well as licensing to third party companies such as Sohbi Kikaku, Takara produced some of their own home video releases in the 1980s and '90s. The two Fight! Super Robot Lifeform Laserdisc sets and the Fight! Super Robot Lifeform Transformers: 2010 Laserdisc set were later repackaged and released by Pioneer LDC when they acquired the license in 1...
2005 IDW continuity
Separate "Takara" and "Tomy" signs adorned Times Square. All Hail Megatron #1
Sector Seven ARG
To control the previous year's leaks about the Transformers to the public, on March 15, 1983, S7 Industries contracted with Takara to make a film about the NBEs the organization was tracking in order to cover up their presence on Earth. This operation was codenamed Hungry Dragon. Sector Seven ARG
There's no real nice way to say this, but for much of Takara's history the company mascot was a racist blackface doll named Dakko-chan, until pressure from Japanese civil rights group The Association to Stop Racism Against Black People (黒人差別をなくす会 Kokujin Sabetsu wo Nakusu Kai) motivated a branding change in 1990. As such, a blackface logo can unfor...
The company uses TOMY COMPANY, LTDas its English name.TakaraTomy's CEO, Kantaro Tomiyama, is currently also the chairman of Toycard, the joint venture operation behind Toy's Dream Project.In 1985, 20 years before the merger with Takara, Tomy's US branch registered the name "Scrapper" as a trademark in the "toys" field. That same year, Hasbro released a Constructicon of the same name...According to Hasbro Australia representatives and designer Eric Siebenaler, all of the Transformers toys jointly developed between Hasbro and Takara/TakaraTomy are manufactured at factories contrac...English
1. TakaraTomy English-language corporate website 2. Tomy corporate website portal 3. TakaraTomy on English Wikipedia 4. Tomy on English Wikipedia
Japanese
1. Transformershub on the TakaraTomy website 2. TakaraTomy on Japanese Wikipedia 3. Takara on Japanese Wikipedia 4. Tomy on Japanese Wikipedia
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タカラトミーのトランスフォーマー公式サイト。 トランスフォーマーの歴史、商品シリーズ紹介、映画関連商品紹介、新商品紹介、過去の商品紹介、イベント・キャンペーン情報、ゲーム情報。
Transformers: Legacy Leader Blitzwing By: Takara Tomy, Hasbro. IN STOCK. $44 99. ON SALE. SAVE 22%.
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