Search results
Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on.
Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on.
If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. It provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share.
Magic Words:What to Say to Get Your Way. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. Even our private thoughts rely on language. But certain words are more impactful than others.
Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runners but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas.
In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything. ” —Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Order Magic Words.
Examples of Jonah’s Research Bellezza, Silvia and Jonah Berger, “Trickle-Round Signals: When Low Status Becomes High,” Journal of Consumer Research. Berger, Jonah, Ashlee Humphreys, Stephen Ludwig, Wendy Moe, Oded Netzer, and David Schweidel (2020), “Uniting the Tribes: Using Text for Marketing Insight,” Journal of Marketing, 84 ...
Here’s a simple tip to make your next job interview, speech, or negotiation more successful. Read More. How to Sell Ideas Like Gladwell. Whether you agree with him or not, Malcolm Gladwell does an amazing job of communicating ideas.
Get exclusive members-only resources. Free content to help you apply the ideas in Jonah’s books.
