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- Dictionarypersona/pəˈsəʊnə/
noun
- 1. the aspect of someone's character that is presented to or perceived by others: "her public persona has been sold to millions of women as the ideal"
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Personas are fictional characters that represent different user types based on research. Learn how to create, use and test personas in user experience design projects with videos, articles and quizzes.
- What are personas and why do they matter? A persona is a profile. A character sketch. An approximation of a segment of your product users or target market.
- Four main types of personas. There are four main types of personas that we’ll cover here—two in more detail than the rest: buyer personas (aka: marketing personas), user personas (aka: design personas), proto-personas, and persona spectrums.
- When and how to use personas. No matter what kind of personas you’re building, your most important job is to ensure that your personas accurately represent your users needs and goals—especially in the context of the product or features you’re looking to improve.
- Tips for how to get the most out of your personas. There are four common pitfalls when designers or design teams use personas. It’s important to acknowledge these pitfalls, but also to emphasize that these are problems that occur when personas are implemented incorrectly—and that you can avoid them quite easily!
In product management, a persona is a profile of a product’s typical customer. Personas are used to help a product manager (and others in the organization involved with the product’s development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user.
Dec 21, 2022 · A persona is a detailed, semi-fictional representation of your target customer based on data and research. Learn how to create a persona, why you need one, and the best tools to use.
- Olivia Deng
Personas are fictional characters that represent different user types based on research. Learn about four types of personas and how to create them for design thinking.
Persona is the particular type of character that a person seems to have, which is often different from their real or private character. Learn more about the meaning, pronunciation, and usage of persona with examples and synonyms.
Persona is a Latin word that means a character or a social facade. It can also refer to the personality or image of a person or a fictional character. Learn more about its usage, synonyms, examples, and related words.
