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  1. 5 days ago · Ynon Kreiz: The CEO Mattel (and Hollywood) needed in the darkest hour With a blockbuster in 'Barbie' the movie, Ynon Kreiz has solidified Mattel's turnaround — and charted its future as an ...

  2. 5 days ago · With a blockbuster in 'Barbie' the movie, Ynon Kreiz has solidified Mattel's turnaround — and charted its future as an entertainment company.

  3. 4 days ago · With a blockbuster in 'Barbie' the movie, Ynon Kreiz has solidified Mattel's turnaround — and charted its future as an entertainment company.

  4. 3 days ago · Indeed, interviews with those involved in the making of the film and Mattel CEO Ynon Kreiz (cited in Elizabeth Wagmeister Citation 2023) suggest that Barbie’s complex textuality serves their business strategy: “We actually wanted to create something ambitious and unique” Kreiz explained, going on to suggest that Barbie’s success ...

  5. 5 days ago · With a blockbuster in 'Barbie' the movie, Ynon Kreiz has solidified Mattel's turnaround — and charted its future as an entertainment company.

  6. 2 days ago · In August 2018, Mattel CEO Ynon Kreiz hired film executive Robbie Brenner, who was later appointed head of Mattel Films. Sony's option on the project expired in October 2018, and film rights were transferred to Warner Bros. Pictures, causing Hathaway, Jones, Macdonald, Parkes and Pascal to leave the project.

  7. 4 days ago · 5. Creator economy rising. This year Cannes acknowledged the growing power of the creator economy with the launch of the Lions Creator experience to foster learning and networking between talent and agencies. In a release announcing the launch, Festival CEO Simon Cook cited figures from Goldman Sachs which estimate the creator economy could ...