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Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.
In this article, we'll cover how to set up a Meta Pixel on your website. To learn more about the pixel before getting started, check out the benefits of installing a Meta Pixel. There are 2 steps to set up a pixel: Create your pixel and set up the pixel base code on your website.
Learn how to install the Meta Pixel yourself or with the help of a developer to begin measuring, optimizing & building your Facebook & Instagram ad campaigns.
Feb 5, 2021 · The Facebook pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. You can think of this as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Facebook pixel to:
Feb 18, 2022 · The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You will see it referred to with both names throughout this article.
Jun 6, 2024 · In February 2022, the Facebook Pixel changed its name to the Meta pixel and can be used for both Facebook and Instagram advertising. Use this guide to learn more about what the Meta pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads.
You can use the Meta Pixel to: Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website. Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.
Best practices for Meta Pixel setup. You can use these best practices during and after Meta Pixel setup to check that you successfully installed your pixel and events. During Meta Pixel setup. Check that your pixel base code is accurate.
Paste your Facebook Pixel code in the Header box. Click Save. You've now finished setting up your Facebook pixel. Continue on to learn how to track events that matter to your business like pageviews or purchases. Update the About section of your Facebook profile. Add a cover photo to your Facebook event.
