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  1. Google Data Analytics Professional Certificate | Coursera. Offered by Google. This is your path to a career in data analytics

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  1. 3 days ago · Google Analytics 4 surfaces relevant insights, predicts future consumer behaviors and solves for unknowns in the path to purchase with Google AI. Behavioral and conversion modeling, combined with data-driven attribution, gives you a more comprehensive view of your campaign performance. This remains true even in an evolving regulatory and ...

  2. 2 days ago · Google Analytics 4 is the latest (and now the only) version of Google Analytics. When users go to your product page, add a product to the cart, or check out and buy something from your store, you can track all these with Google Analytics 4.

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  3. 1 day ago · The sunsetting of Universal Analytics isn’t a surprise, with Google turning off the ability to track data from Universal Analytics in June 2023 and announcing that companies should migrate to ...

  4. 2 days ago · The Google Analytics Certification, officially called the Google Analytics Individual Qualification (GAIQ) Exam, validates your proficiency in using Google Analytics to gain valuable insights and make data-driven marketing decisions. Offered for free through Google Skillshop, it assesses your understanding of: Setting up and structuring a Google An

  5. 3 days ago · What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4. The non-Google ...

  6. 5 days ago · We are thrilled to share that Gartner® has named Google a Leader in the 2024 Magic Quadrant™ for Analytics and Business Intelligence. We believe this is a testament to our strategy of delivering innovative business intelligence offerings across ad-hoc, governed, and embedded analytics, as well as our vision for integrating AI to enable our ...

  7. 3 days ago · Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4 , which has been in development over the past few years, and will soon be the only option, as Google phases out existing standard and 360 analytics tools .

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