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Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.
In this article, we'll cover how to set up a Meta Pixel on your website. To learn more about the pixel before getting started, check out the benefits of installing a Meta Pixel. There are 2 steps to set up a pixel: Create your pixel and set up the pixel base code on your website.
Feb 5, 2021 · The Facebook pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. You can think of this as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Facebook pixel to:
Feb 18, 2022 · The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You will see it referred to with both names throughout this article.
Add a piece of code to your website that lets you measure, optimise and retarget audiences for your ad campaigns on Facebook and Instagram.
The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.
The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Meta Pixel to: Make sure your ads are shown to the right people.
The Meta Pixel is a piece of code that's put on a business’s website that logs conversion events by people on a particular page. The data captured by the pixel can help you build audiences and inform insights about how people interact with your website.
Jun 6, 2024 · What is the Meta pixel (formerly Facebook pixel)? The Meta pixel is an analytics tool that helps you measure how effective your Facebook ad campaigns are by monitoring the actions people take on your website. The Meta pixel is a piece of code that tracks events on: Page views. Add to cart. Purchase. Scroll depth. Time on page. and more.
The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion ).
