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6 days ago · For over 30 years Alan Weiss has consulted, coached, and advised everyone from Fortune 500 executives, state governors, non-profit directors, and entrepreneurs to athletes, entertainers, and beauty pageant contestants.
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About - Alan Weiss, PhD | Consultant, Speaker and Author
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COACHING & CONSULTING. Since 1983, Summit Consulting Group,...
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Allen Weiss is a marketing expert who studies technology marketing and decision-making in technologically sophisticated markets. He has published in several journals and consulted with high-tech firms, and was a co-founder of Mindful USC.
Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment.
464. 1993. Converting from independent to employee salesforces: the role of perceived switching costs. AM Weiss, E Anderson. Journal of marketing research 29 (1), 101-115. , 1992. 445. 1992. Moving from free to fee: How online firms market to change their business model successfully.
Allen Weiss, Founder and CEO. Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s currently a Professor of Marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs.
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For over 30 years Alan Weiss has consulted, coached, and advised everyone from Fortune 500 executives, state governors, non-profit directors, and entrepreneurs to athletes, entertainers, and beauty pageant contestants.