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Bettina Korek (born 1978) is an American arts advocate, writer, and the founder of ForYourArt, a public practice organization based in Los Angeles. She founded ForYourArt a platform to produce and distribute artists’ work. Korek is also a member of the Los Angeles County Arts Commission
Bettina Korek will join the Serpentine Galleries in March 2020, working with Artistic Director Hans Ulrich Obrist. She is a curator, writer and cultural leader with experience in museums, arts education and public programming.
Bettina Korek is founder of ForYourArt, a Los Angeles-based organization that produces projects with artists, promotes information about exhibitions and events, and works with diverse stakeholders—from artists and institutions to civic entities and brands—to encourage new forms of patronage, engagement and collaboration.
Dec 10, 2019 · Bettina Korek, current executive director of the Frieze Los Angeles art fair, will be the new CEO of the Serpentine Galleries. She starts at the London institution in March,...
- Alex Greenberger
Jun 30, 2023 · Bettina Korek is an art world powerhouse. For almost two decades the cultural innovator was a key fixture on the LA scene, not least setting up Frieze Los Angeles in 2019, before embarking on a new adventure in London to take on the auspicious role of CEO of the Serpentine.
Mar 8, 2021 · Bettina Korek is the chief executive of the Serpentine, a London-based museum that supports artists engaging the urgent issues of today. She shares her lessons in leadership, her role model, and her advice for new leaders in this interview with Harper's Bazaar.
Oct 10, 2022 · Bettina Korek: The Serpentine CEO on bringing art to a new generation. Bettina Korek arrived in London a week before the city went into lockdown in March 2020. Based in LA for 15 years prior, she had made a name for herself as an arts administrator and advocator.
