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Oct 28, 2022 · Ye’s company, Mascotte Holdings, appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of most Yeezy shoes, including the well-known Yeezy Boost 350. Adidas's Yeezy Boost 350 had "sneakerheads" camping out for days ahead of their release. Anna Kucera.
- Not-So-Late Registration
- The Mascotte Trainer
- Sidelining The Dropout Bear
- Kanye’s Future in Fashion
When it came to commerce and clothing, Kanye was on it early. On June 29, 2004, West and agent Andre Bodiford formed Mascotte Holdings, Inc. Keep in mind this company was constructed mere months afterThe College Dropoutdebuted and only weeks after “Jesus Walks” was released for radio. The timing was both telling and strategic. After registering Mas...
In the year 2003, Reebok had its sights set on a high school hooper named LeBron James. The company was willing to break the bank to build on their basketball brand that was gaining traction off the court. Already, it had Allen Iverson signed to a lifetime contract with his Answer and Question sneakers moving major units. In an attempt to form the ...
After The College Dropout, aesthetically Ye was ‘off’ the prep appeal that Mascotte was more or less based on. Though Mascotte merchandise appeared to be an integral part of the rollout tied to his sophomore album, Late Registration, Kanye’s sense of style and ambitions had matured. With the launch of Late Registration, West pivoted into elevated f...
Last month, not only did Ye add another logo to his Mascotte Holdings company, he also launched a massive collection in the form of Yeezy Gap engineered by Balenciaga. Taking over the first floor of the Gap flagship store in Times Square, West reworked the interior of the space by way of Donda dove video games and massive recyclable bags filled wit...
Jul 28, 2022 · Attorney Josh Gerben has just taken to Twitter to reveal that Ye ‘s Mascotte Holdings has just filed a trademark for a new logo. Much different from the one which received some legal trouble from...
- Ambrose Leung
Oct 26, 2022 · Ye’s company, Mascotte Holdings Inc., appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of...
- Isaiah Poritz
- 3 min
Oct 26, 2022 · Ye’s company, Mascotte Holdings Inc., appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of...
Feb 26, 2024 · Essentially, Kanye’s Mascotte Holdings, Inc. is licensing the name “Yeezy” to adidas to put on footwear designs that both parties agreed upon. Alongside his adidas Yeezy releases, West was also running his “Yeezy Season” line that offered high-fashion styles in both footwear and apparel.
Oct 13, 2004 · KANYE WEST is a trademark of Mascotte Holdings, Inc.. Filed in October 13 (2004), the KANYE WEST covers Clothing, namely, T-shirts, tank tops, sweat shorts.
