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  1. Simba Dickie Group is a leading toy manufacturer and distributor with a wide range of brands and products for all ages. Learn about their history, values, awards, and sustainability efforts on their website.

    • Development & Production

      Insight into the development and production processes of the...

    • Locations

      SIMBA-DICKIE-GROUP GmbH. Werkstraße 1. 90765 Fürth. Germany....

    • History

      The Simba Dickie Group acquires the american toy...

    • De

      Unter dem Dach der Simba Dickie Group findet sich eine...

  2. The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys". The company's headquarters are located in Fürth with operations in Lavans-lès-Saint-Claude and Hong Kong.

  3. Explore the SIMBA DICKIE GROUP: A leading toy manufacturer with tradtion, innovation an global presence. Here you can find out more about us.

  4. ergonomic schoolbags for school beginners. The SIMBA DICKIE GROUP was founded in 1982 by Fritz Sieber and his son Michael, and is one of the Top Five in the toy market. Today the group encompasses the brands Simba, Dickie, Majorette, BIG, Smoby, Eichhorn, Noris, Schuco, Carson, Tamiya, Nicotoy.

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  5. Our brand power in this market, combined with our culture of innovations, will create the best preconditions to thrive in the traditional toy market as well as in the digital world of toys. Discover the diversity of our brands and the strong corporate network behind the SIMBA DICKIE GROUP.

  6. In order to secure the future of the family business, company founder Michael Sieber set the course in good time and on 21 May 2021 handed over the management of the SIMBA DICKIE GROUP to his son Florian Sieber.

  7. The family of the Simba Dickie Group. 4,000 products. 20 brands. 2,900 employees. 30 sites worldwide. 9 production facilities. Family tradition. In a family company, it goes without saying that everyone assumes responsibility.