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Levi Strauss - Wikipedia. Levi Strauss ( / ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
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Levi Strauss & Co. ( / ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's ( / ˈliːvaɪz / LEE-vyze) brand of denim jeans.
Claude Lévi-Strauss (⫽ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s ⫽ klawd LAY-vee STROWSS, French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology.
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In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
