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Nintendo Entertainment Planning & Development Division, abbreviated Nintendo EPD, is the largest division within the Japanese video game company Nintendo. The division focuses on developing and producing video games, mobile apps, and other related entertainment software for the company.
- Overview
- History
- Important Members
Nintendo Entertainment Planning & Development (commonly abbreviated as Nintendo EPD) is Nintendo's new software division formed in September 2015 that consolidates the Nintendo Entertainment Analysis & Development with Nintendo Software Planning & Development into a single division. It is lead by Shinya Takahashi, former General Manager of SPD, wit...
Nintendo was starting to consolidate its software development for a while prior to new division. In 2013, Nintendo moved all of its Kyoto staff into a single building. With the new president in 2015, there was sweeping reorganization that affected both software and hardware with Nintendo Integrated Research & Development turning into Nintendo Platf...
Hierarchy
Shinya Takahashi, previously the general manager of Nintendo Software Planning & Development, is the current general manager of Nintendo EPD since 2015, succeeding Shigeru Miyamoto as the head of Nintendo game development and production after Miyamoto was in the position for more than 20 years in Nintendo Entertainment Analysis & Development before the merger of the divisions EAD and SPD. On September 16, 2015, he left his managerial position as head of EAD and became a Creative Fellow for Nintendo (changed as Fellow in 2017 and as Executive Fellow in 2024), being less involved on games and more involved on non-game business like movies and theme parks. Katsuya Eguchi and Yoshiaki Koizumi are under Takahashi and supervise more directly at their respective sites, in Kyoto and Tokyo. Beneath them are deputy general managers. Some deputy general managers like Kensuke Tanabe, Takashi Tezuka, and Eiji Aonuma are considered senior executive officers and have larger jurisdiction. Hisashi Nogami and Yoshiaki Koizumi are considered deputy managers due to having involvement in multiple teams. Makoto Miyanaga, Aya Kyogoku, and Kouichi Kawamoto are known group managers in charge of specific production groups. The known groups and their respective group managers are as followed:
Entertainment Planning and Development (EPD) The Nintendo Entertainment Planning & Development division was created on 16 September 2015, as part of a company-wide organizational restructure that took place under Nintendo's then newly appointed president, Tatsumi Kimishima.
NameLocationWorksTokyo, JapanMagical Vacation series, Mother 3 and A ...Suzhou, ChinaPreviously, a manufacturer of Chinese ...Mario ClubKyoto, JapanDebugging, quality control and testing.Tokyo, JapanXenoblade Chronicles series, Baten Kaitos ...While the internal R&D groups mainly focus on developing Nintendo's biggest franchises like The Legend of Zelda, Super Mario Bros. Animal Crossing, Splatoon, and Mario Kart - there is also a significant chunk of resources exclusively dedicated to creating new IPs or experiences like Miitopia, Nintendo Labo, 1-2 Switch, and Miitomo ...
Sep 15, 2015 · Nintendo Entertainment Planning & Development Division is the main game software development division at Nintendo Co. Ltd. Officially established on September 16 2015, the division is the result of merging Nintendo EAD and Nintendo SPD into a single unit.
Nintendo Software Planning & Development more known as Nintendo SPD was a division that itself was a result of another merger: Between Nintendo R&D1 (Metroid, Kid Icarus, Super Mario Land, Warioware, Wario Land, etc) and Nintendo R&D2 (which developed few games and worked more on the techinical side).
May 26, 2024 · The 2015 restructure, following Iwata’s death, unified all hardware development under the new Platform Technology Department (PTD) and merged EAD and SPD into a single Entertainment Planning & Development (EPD) department, ending the legendary Miyamoto-led division after 26 years.
