Off-White (company)
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New Guards Group Holding S.p.A., a company subject to the management and coordination of Farfetch Ltd., with registered office in Milan, Via Filippo Turati 12. VAT ID: 09757840963, Share Capital euro 1.426.437,00 fully paid up, PEC: nggholding@pec.net. Code of Ethics
New Guards Group is an Italian contemporary luxury fashion production and distribution holding company co-founded in Milan, Italy in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.
New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One.
Jun 1, 2023 · FARFETCH Announces New Guards Group Management Changes. June 1, 2023. Cristiano Fagnani named CEO of Off-White; remains responsible for the Reebok Business as CEO of NGG++. Stephanie Phair appointed Chair of New Guards Group (NGG); retains her role as Group President, FARFETCH.
Aug 8, 2019 · New Guards is a brand platform that has launched several global luxury fashion brands, with a proven track record of identifying and nurturing some of the most culturally relevant emerging brands, designers and creative directors in the sector.
Jan 14, 2020 · New Guards Group is building a fashion conglomerate focused on founder-led brands, primarily in the streetwear category. Owned by Farfetch, NGG is using its parent company’s resources and e-commerce savvy to build out online retail for each of its brands and streamline operations.
Aug 8, 2019 · The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.'. In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
