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  1. 2 days ago · The digital marketing sector is students interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, email marketing and social media.

  2. 2 days ago · Students planning to major in marketing must complete the 27-28 hour, lower-level B.B.A. core requirements (see the College of Business section for the list of courses) prior to enrolling in upper-level B.B.A. core and marketing courses.

  3. Jun 22, 2024 · Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be creatively solving problems with innovative ideas supported by data analysis techniques.

  4. May 30, 2024 · As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing.

  5. Consumer marketing and business-to-business marketing: market analysis, product development, services marketing, global marketing and customer relationship management.

  6. Learn more about Bachelor of Business Administration (B.B.A.) in Marketing - Marketing Information Systems Concentration Program including the program highlights, fees, scholarships, events and further course information

  7. As a James Madison University Marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients.