Yôsuke Nishi
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Giants and Toys (巨人と玩具, Kyojin to gangu), also titled The Build-Up, is a 1958 Japanese satirical comedy film directed by Yasuzo Masumura based on a story by Takeshi Kaikō.
Mar 5, 2021 · A satire on the effects of corporate rationalization on the Japanese people, this film by Yasuzo Masumura is a free download on Internet Archive. However, the subtitles are poor and do not capture the humor of the original dialogues.
- 95 min
May 18, 2021 · A film by Yasuzô Masumura adapts a novel about three candy companies competing for market share and creating a national sensation out of a plain girl. The film critiques the American influence on post-war Japan and the costs of pursuing popularity and profit.
In Japan, Yasuzo Masumura's satire “Giants and Toys”, based on a novel by Takeshi Kaiko, dared to take a look at this new nation, this new mentality as well as the kind of people and attitudes it produced.
Yasuzo Masumura's Giants and Toys is a film that's truly ahead of its time, in the context of Japanese cinema comparable only to Yoshishige Yoshida's Blood is Dry, released three years after, as both films deal with bizarre manifestations of cruel corporatism and the fickle nature of fame in a commercialized world.
- (1.3K)
- Comedy, Drama
- Yasuzô Masumura
- 1958-06-22
Jul 17, 2021 · Masamura’s Giants and Toys, a narrative that turns around the war for the consumer, explores three different relationships, the relation between the company and the consumer, the relation between the talent/image character and the business, and the relation between employees within the company and between rivaling companies.
Giants and Toys. Summaries. In the middle of a fierce commercial competition between three caramel companies, an executive builds up a ditsy teenage girl as a mascot while simultaneously trying to uncover the rival companies' plans.
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