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  1. Public opinion, an aggregate of the individual views, attitudes, and beliefs about a particular topic as expressed by a significant proportion of a community. Public opinion is an influential force in politics, culture, fashion, literature and the arts, consumer spending, and marketing and public relations.

  2. Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. The term originates from France, and first appeared in the 17th century, though writers had identified the importance of the opinion of the people long before this.

  3. Sep 20, 2021 · Learn what public opinion is, how it has evolved over time, and how it influences politics and society. Explore the history, theories, and methods of measuring public opinion with examples and sources.

    • Robert Longley
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  4. Public opinion - Influence, Formation, Impact: By its very nature, the democratic process spurs citizens to form opinions on a number of issues. Voters are called upon to choose candidates in elections, to consider constitutional amendments, and to approve or reject municipal taxes and other legislative proposals.

  5. Explore the latest research on public opinion, politics, international affairs, internet and technology, race and ethnicity, and more. Find reports, data, charts, and videos on topics shaping your world.

  6. Jan 1, 2022 · This model of the formation of opinion by discussion locates public opinion within the “public sphere,” where citizens come into contact with a range of arguments and points of view, piloted and publicized through the media of communications, giving rise to engagement of a rational kind.

  7. Public Opinion Quarterly is an international journal that publishes research on public opinion, communication, political behavior, and methods. It is sponsored by the American Association for Public Opinion Research (AAPOR) and has a high impact factor.