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Learn how to sign in to your Analytics account via google.com/analytics or from your Google Ads account. Find troubleshooting tips and links to manage accounts, properties, and users.
Learn how to use Google Analytics attribution to measure and optimize your marketing impact across channels and devices.
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Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI. Learn how to get started, see the benefits and features, and integrate with other Google tools.
Learn how to use Google Analytics to improve your business with data-backed insights and AI-powered tools. Sign up for free and access customer journeys, campaign insights, reporting, and more.
How can we help you? Browse help topics. Get started with Analytics. Introduction to Analytics. Set up Analytics. Access your Analytics account. Guides and videos. Troubleshoot. Demo account....