Mercedes-Benz
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The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers.
On 7 May 1998, Daimler-Benz Aktiengesellschaft in Germany and Chrysler Corporation in the United States of America signed a merger contract. Simultaneously, Mercedes-Benz launched a strategic model initiative in the car sector.
To the surprise of many stockholders, Daimler acquired Chrysler in a stock swap before Chrysler CEO Bob Eaton retired. Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally called "DCX".
May 18, 2007 · That Daimler can sell Chrysler as a more-or-less intact unit to a private equity firm tells you all you need to know about why the combination failed.
After several months of negotiations, Daimler-Benz and Chrysler reached a merger agreement in May 1998 to create DaimlerChrysler AG in a $37 billion deal.
May 14, 2007 · May 1998: DaimlerChrysler formed after German group Daimler-Benz and Chrysler Group – the third biggest US carmaker – join forces in a $37bn deal described as a “merger of equals“. The merged...
Jul 30, 2017 · Instead of preserving and leveraging Chrysler’s unique competitive advantage, Daimler’s consolidation mindset and its insistence that the Daimler way should prevail, combined with the other more obvious failure factors, destroyed the company.
May 8, 2018 · Every Dodge in the lineup, two Jeep nameplates and the iconic Chrysler 300 sedan are either the direct result of the nine-year marriage of Daimler-Benz and Chrysler or are the descendants of it.
Oct 4, 2022 · Following global realignment that saw Daimler AG renamed as Mercedes-Benz Group AG on 1 February 2022, Daimler South East Asia, which is headquartered in Singapore, has been renamed as Mercedes-Benz Singapore with effect from 1 October 2022.
Jun 5, 2024 · This two part case series provides an inside view on how the former Daimler-Benz and Chrysler Corporations organized their integration efforts following their May 1998 merger, the first truly transatlantic merger in history and, at the time, the largest ever.
