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DoubleClick was an online advertising company that developed and provided Internet ad serving services from 1995 to 2008, when it was acquired by Google. Learn about its founders, products, lawsuits, and merger with Google Marketing Platform.
Learn about DoubleClick Digital Marketing (DDM), an integrated ad technology platform that helps advertisers run digital marketing campaigns across multiple channels. DDM includes solutions for...
Google Marketing Platform is a unified advertising and analytics platform that replaces DoubleClick and Google Analytics 360 Suite. Learn about the new product names, features, and benefits of...
Sep 21, 2020 · The $3.1 billion acquisition of DoubleClick in 2007 was a “game changer.” A growing number of antitrust experts say it’s the sort of deal that should no longer be possible.
Jun 27, 2018 · Google Marketing Platform combines DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences. Learn about the changes to Search Ads 360 and Display & Video 360, and how to integrate with other solutions.
Jul 25, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Apr 13, 2007 · This document provides answers to frequently asked questions about Google's acquisition of DoubleClick, a company that offers online ad serving and management technology. It covers the background, terms, benefits, and plans of the deal for Google, DoubleClick, and their customers.
Jun 27, 2018 · Learn about the evolution and vision of Google Ad Manager, the new name for DoubleClick Ad Exchange and DoubleClick for Publishers. Find out how to optimize revenue, protect your brand, and monetize the new places where people are watching, playing or engaging.
Jun 5, 2012 · Google introduces DoubleClick Digital Marketing, a modern ad platform that integrates banner, search, mobile and video ads. Learn how Google aims to simplify and improve digital marketing for advertisers and publishers.
