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  1. Disney Channel launched nationally as a premium channel at 7:00 a.m. Eastern Time on April 18, 1983, under the name The Disney Channel. The channel's development with help from its founding president Alan Wagner, and formally announced the launch of its family-oriented cable channel in early 1983.

    • 1983–1997: Early years. In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel. The Disney Channel launched nationally on April 18, 1983 at 7am ET with the TV characters and spectators counting down the seconds to launch and culminating with Mickey Mouse pulling the switch, launching the network in a special televised ceremony.
    • 1997-2002: Transition to basic network. On April 6, 1997, Disney Channel transitioned to a premium network from a basic network and took on a revamped look and dropped the word "The" in the network's name (however, promos often referred to the channel as simply "Disney" and the logo often omitted the "Channel" in the network's name), and split the network into three programming blocks: Playhouse Disney, comprising shows aimed at preschoolers; Vault Disney, featuring classic Disney material, such as Zorro, The Mickey Mouse Club, the Walt Disney anthology television series, older television specials and features, such as The Love Bug; and the most distinct one, running from afternoon to late evening for teenagers, called Zoog Disney, which used anthropomorphic characters called "Zoogs", who resembled robots (but the Zoog characters were given human voices) as its hosts.
    • 2002–2007: Disney Channel relaunched. By 2002, Disney Channel was seen in 80 million cable homes nationwide. That September, Disney Channel was gradually remodeled once more.
    • 2007–2014: Disney Channel’s increasing popularity. In 2007, Disney Channel limited the number of original movie and series premieres to four movies and two series premiering over the course of the calendar year.
  2. Disney Branded Television. Disney Branded Television is an American television production company and a unit of Disney General Entertainment Content which oversees development, production and acquisition of content geared towards children, teenagers and families for Disney+, Disney Channel, Disney Junior and Disney XD. [2]