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Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Shop these exclusive designs now!
Hugo Boss AG (stylized as HUGO BOSS) is a fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.2 billion in 2023. Its stock is a component of the MDAX.
Hugo Ferdinand Boss (8 July 1885 – 9 August 1948) was a German businessman and an early member of the Nazi Party. He was the founder and big boss of the fashion house Hugo Boss AG. He was an active member of the Nazi Party from 1931, and remained so until Nazi Germany's capitulation.
Eine perfekte Schnittführung, zwei starke Marken, gezieltes Engagement für Kunst, Kultur und Sport – das ist HUGO BOSS.
HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands – BOSS and HUGO.
Jan 26, 2022 · Yes, Hugo Boss is trying to recast itself as cool. Gen Z cool. Even in an industry where change is a given and brand reinvention is almost an annual occurrence, the attempted turnaround is...
Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Shop these exclusive designs now!
Since the birth of the brand in 1924 the HUGO BOSS portfolio has continued to expand, with a host of sub-brands that now sit under the two separate labels BOSS and HUGO. It can become a little confusing so, here's your complete guide through the different HUGO BOSS labels.
Jan 26, 2022 · Hugo Boss has focused in recent years on its own single-brand stores and e-commerce. Now, Grieder says the company will rebalance its omnichannel mix to position both Hugo and Boss more strongly in department stores and boutiques.
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