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Mystery shopping is a method of testing the quality of services. It can be used to test the quality of products, customer service, or employee performance. The company or management selects test customers to evaluate their own service quality.
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Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a ...
Jun 24, 2022 · Mystery shoppers are field-based market researchers who visit businesses to assess their quality of service with a series of predetermined metrics. The business often supplies these criteria, which represent their standards for excellent customer service.
A mystery shopper, or a secret shopper, is a person who is hired to audit a company to see if they meet standards. They can take on the role of a customer and feedback on their experience, or they can observe and provide a score.
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