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Apr 12, 2024 · Learn about the origin and symbolism of the Patagonia logo, which depicts the Cerro Fitz Roy mountains in South America. Discover how the brand reflects its environmental philosophy and values through its logo, products, and actions.
Patagonia is a brand of outdoor clothing and gear for climbing, surfing, skiing, and more. See the latest stories, products, and activism from Patagonia.
Sep 20, 2023 · Learn how Patagonia founder Yvon Chouinard created the brand's iconic sunset logo based on his hiking experience in Patagonia, Calif. Find out where to see the logo on Patagonia's clothing and products, and whether it will change in the future.
- Aaron Royce
Feb 2, 2024 · The Mount Fitz Roy skyline that inspired Patagonia founder, Yvon Chouinard, and became part of the brand’s logo. It was a short time after in 1973 when YC, as we sometimes call him, and his mates started the company and started this process of discovery.
Patagonia provides lifetime product guarantees and offers repairs. It also uses a circular economy strategy in their product design [how?]. In 2021, Patagonia announced that it would no longer produce its clothing with added corporate logos to improve garment life-spans.
Jun 6, 2008 · The Patagonia brand doesn’t distort Patagonia the place so much as it appropriates its image as a marketing tool, distilling stark mountains and outlaws and barren windy plains into a vague perfume of mystic coolness that makes yippies (yuppy-hippies like me) reach for our MasterCards.
Oct 22, 2022 · The Patagonia logo consists of the nameplate superimposed over the outline of Monte Fitz Roy, which is part of the mountain range located in Patagonia. The sky is shown as multiple thick lines above the mountains.
