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Sep 30, 2023 · More than just a piece of embroidery, the Lacoste logo epitomizes a blend of sportswear functionality and everyday elegance. It’s a fashion statement, a badge of premium quality, and to many, a symbol evoking the rebel spirit and innovation of its tennis legend founder, René Lacoste.
Apr 16, 2024 · The Lacoste logo is associated with the nickname of its founder, tennis player René Lacoste. In one of the matches, he bet on a luxurious crocodile leather suitcase. As a result, the press dubbed him “Alligator,” and then René was called “Crocodile.”
90 years, 10 crocodiles. Versatile. Avant-garde. The Lacoste crocodile is a work of art. From the one designed by Robert George to today's logo, the attitude remains. This is the strength of a logo that has made history. Subtle, the crocodile passes through the hands of designers, evolving one step at a time.
The Lacoste logo has also retained some of its core elements over the decades, including the iconic crocodile mascot. The only major changes to the logo include the introduction of a wordmark inscription, and the simplification of the crocodile image, intended to modernize the visual brand.
In 1933, he founded Lacoste with André Gillier, which became the first brand to feature a logo on its clothing. As a true visionary, he patented a shock absorber inserted between the strings on rackets in 1960, followed by a steel racket in 1963 that went on to win 46 Grand Slam titles between 1966 and 1978!
Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, and the dispute ended in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.
Feb 9, 2020 · Lacoste crocodile logo history is all about aggression and passion for sports. Lacoste logo meaning is derived from Rene’s personality.
Feb 29, 2024 · This distinctive crocodile emblem has become synonymous with the brand, representing its rich heritage and timeless style. In this article, we’ll delve deeper into the meaning, history, design influences, and evolution of the Lacoste logo.
Aug 6, 2023 · Explore the captivating evolution of the Lacoste logo design! From its origins to today, discover the strategy and meaning behind this iconic brand!
The LOGO.com versions of the Lacoste logo design. In its early days (and even today!), the Lacoste logo was among the most instantly recognizable brand symbols around. But could the famous design be reimagined? Design similar versions of the Lacoste logo below and take them home for free!
