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In 2006, POPULAR successfully organised the inaugural BookFest@Singapore and BookFest@Malaysia. BookFest soon became a platform for established publishers to showcase their latest publications and renowned authors to meet and interact with the readers.
In March 2006, Popular Holdings was the main organiser of BookFest@Singapore, the first Chinese-language book fair ever held outside of China. In May 2006, Popular Holdings staged the inaugural BookFest@Malaysia in Kuala Lumpur.
Popular e-Learning Holdings Pte Ltd was incorporated in Singapore to provide content-rich, digital educational products and online services. 2006 POPULAR successfully organised the inaugural BookFest@Singapore and BookFest@Malaysia, followed by BookFest@Hong Kong in 2008.
Shop on POPULAR Online during Bookfest period 10-19 Dec2. Visit POPULAR@Bras Basah Complex (between 10-31 Dec)3. Flash the Order Confirmation email at POPULAR@Bras Basah Complex Level 34.
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Dec 9, 2022 · POPULAR Bookfest returns to the Suntec Singapore Convention & Exhibition Centre till 18 Dec with up to 70% off various products.
Presently, POPULAR maintains its headquarters in Singapore, where it publishes, distributes, and retails books for the local education and general market. It also organises BookFest@Singapore – the most significant book event in Singapore. In 2006, POPULAR ventured into the property market by setting up POPULAR Land Pte Ltd.