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- Dictionarypersona/pəˈsəʊnə/
noun
- 1. the aspect of someone's character that is presented to or perceived by others: "her public persona has been sold to millions of women as the ideal"
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PERSONA definition: 1. the particular type of character that a person seems to have and that is often different from…. Learn more.
The meaning of PERSONA is a character assumed by an author in a written work. How to use persona in a sentence.
PERSONA meaning: 1. the particular type of character that a person seems to have and that is often different from…. Learn more.
Persona helps businesses collect, verify, and orchestrate user identities for any use case. Customize your identity flow, streamline fraud investigations, and securely control and manage PII with Persona.
- What Is A Persona?
- Why Create Personas?
- User Personas vs. Buyer Personas
- What Makes A Good Persona?
- How to Create A Persona
- Examples of User Personas
- User Personas in Different Industries
- Updating and Maintaining Personas
- Do You Need A Persona?
A persona is a fictional, generalized character that represents your business’s target users or customers. Personas are idealized clients—characters with the exact pain points your product solves, the goals your product or service helps achieve, and sensibilities that align with your brand. A persona is typically defined as a single, nameable perso...
Effective personas help you make better business decisions by thoroughly describing your customer or end user. It’s hard to identify the specific goals of an entire group of people, like your target audience. By giving your hypothetical customer a name, story, and fictional personal details, you can imagine yourself in their shoes.
Different teams or functional roles at a company use personas for specific reasons. But while the use cases differ, the hypothetical customer behind the fictional persona should be the same. You wouldn’t want your marketing team designing messaging to reach one person while the product team builds for someone else. Here are the two types of persona...
Personas are all about specificity. The more you do as a designer or marketer to specify your buyer persona, the better your team will be able to create great products and run effective marketing campaigns. For example, if you are a mattress company like Parachute, you might say your persona’s pain point is that “typical affordable mattresses are u...
1. Research your customer
Start by learning as much as you can about your customers or potential customers. You can collect data through market researchlike individual customer interviews, focus groups, and surveys, and by reviewing third-party research such as “a typical day in the life” recounts. If your product is digital, such as an app, you can also research trends in real users’ data and behavioral patterns. Customer research helps remove personal bias from the process. You might assume your customer values one...
2. Hypothesize based on findings
Once you’ve gathered enough data to understand your customers’ profiles, pain points, and goals, begin hypothesizing how to develop personas based on your findings. You could create a short persona description that includes personal details like: 1. Name 2. Age 3. Preferred language 4. Interests 5. Family status 6. Income 7. Job title 8. Challenges 9. Goals or motivations The more precise you are, the better. These buyer persona examplescan function as templates for achieving an effective lev...
3. Test and validate your personas
There are many ways to test your persona. Product and marketing teams have different approaches for reaching the same outcome: establishing confidence in their persona’s definition. A product team validates their personas through additional UX research, such as watching their user base interact with prototype designs and asking UX-driven questions. They may also test their hypothesis by making persona-oriented changes to their product then tracking usage data for improvements. Their goal is t...
Ecommerce marketers rely on user personas in their marketing plans. They write specific points, like their target audience’s age, most-used social media platform, influencers they follow, and the pain points that drive them to purchase. Each of these aspects inform the broad marketing plan, determining things like social media channels the business...
What you’ll include in a persona differs depending on your industry and sector. A retail store, for example, would create personas of real people in the local area. They’d detail the suburbs and neighborhoods near the physical location, perhaps listing competing stores in the area that target customers currently visit. A wholesale distributor, on t...
Creating user personas isn’t a one-time task. Industries, competitors, and consumer preferences are constantly changing. Your personas need to evolve with your business. Make it a regular task to update and maintain your personas. Every six months is a good starting point, but try to make a conscious effort to note patterns as you discover them. Th...
Remember that your user and buyer persona is never going to be 100% “true,” as it’s based on a fictional character. But the exercise of creating and validating personas can hone your understanding of your customer. Whether you’re on a product team or marketing team, or you’re a business owner doing it all yourself, there’s almost nothing more impor...
- Elise Dopson
Persona is a term that can refer to a strategic mask of identity, a social role, a fictional character, or a literary voice. Learn about its origin, meaning, and applications in psychology, literature, music, and online spaces.
Persona, [Jp. 1] previously marketed as Shin Megami Tensei: Persona outside of Japan, is a video game franchise primarily developed and published by Atlus, and owned by Sega. [a] Centered around a series of role-playing video games, Persona is a spin-off from Atlus' Megami Tensei franchise.
