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  1. Create and manage a free Business Profile on Google Search and Maps to attract and connect with customers. Add photos, posts, offers, products, services, and more to showcase your business and get insights on how you are found.

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  2. Create a free Business Profile to showcase your business on Google Search and Maps. Add photos, posts, offers, products, services, and more to attract and connect with customers.

    • Overview
    • Determine if a Business Profile is for you
    • Learn about online marketing
    • Related resources
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    Get verifiedWith a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.With a Business Profile, you can:Maintain accurate information about your business online

    Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).

    Use Google Maps and Search to stay up-to-date with your online presence wherever you are.

    Interact with customers

    Post photos of your business and its products and services.

    Collect and respond to reviews from customers.

    Use Business Profile for in-person businesses

    Your business might be a great fit for Business Profile on Google.

    Business Profiles are built for businesses that make in-person contact with customers during specific hours. It’s not for exclusively online businesses, or homes for rent or sale.

    For larger businesses, Business Profiles also offer a tool to manage lots of locations.

    Ready to get started? Click the sign up button and proceed to the next page of this guide.

    Use Smart Campaigns for online-only businesses

    You can manage the way your business appears online in several ways:

    • Search engine optimization, or SEO, refers to how results appear when someone uses a search engine like Google. These are called organic search results. You can’t pay to change how and where organic search results show up. Your results are determined by a number of factors, like how relevant they are to the original search.

    • Search engine marketing, or SEM, refers to ads you buy to show up near search results. Google’s online advertising program, Google Ads, helps users buy ads. Advertise your business with Smart campaigns in Google Ads.

    • Your Business Profile on Google helps you maintain local results, which show up in a number of ways in Maps and Search. Learn how Google sources and uses business information in search results. These results are tailored to particular geographic areas and help users find nearby businesses. Learn how Google ranks local results.

    • Report a violation of Business Profile third-party policies.

    Learn how to create and manage a Business Profile on Google to reach local customers. Find out if you are eligible, how to get verified, and how to use Google Ads and SEO.

  3. Learn how to create, edit, and verify your Business Profile on Google Maps and Search, and how to respond to reviews and questions. Find out how to transition from the Google My Business app and access the Profile Strength Indicator tool.

  4. Learn how to update your business name and other info on Google by verifying your business. Find out the different verification methods, such as phone, text, email, video, or mail, and how to re-verify after info changes.

  5. Create and manage a free Business Profile on Google Search and Maps to reach more customers. Personalize your profile with photos, posts, offers, and more, and get insights on how customers find you.

  6. Business Profile on Google is a free business listing from Google My Business that helps you stand out when users are looking for businesses like yours on Google Search or Google Maps. Learn how to claim and verify your profile so you can manage the information that potential customers see there.

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