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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    • Features

      Analytics helps you understand how people use your sites and...

    • Analytics

      Official Google Analytics Help Center where you can find...

  2. Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting.

  3. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, benefits, and resources to optimize your data and performance.

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  4. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Choose your path. New to Google Analytics? Check out our...

    • Create A New Google Analytics 4 Property
    • Add A Data Stream
    • Set Up Data Collection For Websites
    • Next Steps
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    You need the Editor roleto add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. To create a property: 1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property. 2. Enter a name for the property (e.g. "M...

    Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    Click iOS app, Android app, or Web.

    To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

    After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

    Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the steps for iOS, Android, or web data streams and see the list of CMSs that support Google Analytics 4.

  5. Learn how Google Analytics can help you understand and improve your site and app performance with built-in automation, reporting, analysis, and integration tools. Explore the features of Analytics 360 and Analytics, and see how they can answer your questions, predict user behavior, and optimize your marketing.

  6. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

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