Search results
Then-principal and co-founder Jeremy Guard changed the company name to Arc'teryx in 1991. The name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs . Guard chose the name to represent the idea of accelerating evolution as characterized by the geologic time scale of fossils.
Arc'teryx's evolution gained momentum when Dave Lane was joined by Jeremy Guard, a friend and fellow climbing enthusiast, who brought fresh perspectives and a shared passion for innovation. That same year, Lane sold his 50% interest to silent partners Blair Murdoch and Tim Duholke, as Guard pressed onward to reshape the brand and its future.
Feb 7, 2022 · Founded in 1989 and originally dubbed ‘Rock Solid’, co-founder Jeremy Guard renamed the brand ‘Arc’teryx’ in the same year in homage to the Archaeopteryx, a flying dinosaur that is the ancient common ancestor of the birds around today.
Jul 17, 2020 · After co-founder Dave Lane left the company in 1989, his partner Jeremy Guard dubbed it “Arc’teryx,” in homage to the Archaeopteryx, an ancient ancestor of today’s birds. The name change was a...
Oct 2, 2017 · In 1989, climbers David Lane and Jeremy Guard founded Rock Solid Manufacturing in Vancouver, BC. The two, long-time outdoorsmen, began by simply making the gear they wanted but just wasn’t yet available (in many cases, because it didn’t exist).
He spoke to Jeremy Guard, co-founder of a tiny, four-year-old business manufacturing climbing straps called Arc’teryx. By the following Monday, Jordan was hired. “My title was administrator, which meant I basically did whatever Jeremy told me to do,” said Jordan.
Dec 14, 2020 · In 1990, Lane brought Jeremy Guard, a fellow climber, into the fold and in 1991 the pair renamed the company Arc’teryx, a nod to the Archaeopteryx lithographica, the first reptile to develop feathers for flight—the first bird, in other words—and the brand’s instantly recognizable logo is a depiction of the Berlin specimen of ...
Apr 16, 2015 · He soon partnered in business with fellow climber, Jeremy Guard, and they put their extensive climbing experience to use. As with the 140-million year old fossil that is the company’s inspiration, the rest is ancient history.
Jeremy Guard was a controversial personality that didn't always blend well with others. He was a bold visionary and an aggressive businessman. On more than one occasion he risked the future of Arc'teryx on the success of the next big initiative.
Feb 25, 2023 · It is with profound sadness and a heavy heart that we announce the tragic passing of Jeremy Guard in a fire at his home in Maun, Botswana, on November 22nd, 2022. He will be deeply missed by each of his daughters, his brother, his sister, and his young grandsons; he is predeceased by his parents.
