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  1. President at The Promersberger Company · Experience: The Promersberger Company · Education: University of Iowa · Location: Fargo · 128 connections on LinkedIn.

    • 128
    • The Promersberger Company
    • University of Iowa
    • Fargo, North Dakota, United States
  2. Founded 1972. 50+ years of great work for great clients. We are a digital advertising agency that’s ready to roll up our sleeves to help with your agricultural advertising & marketing no matter what the job entails.

    • An Urban Development Well Underway
    • Sketching A Neighborhood
    • A Neighborhood on The Grow
    • Amenities
    • Hearing from The Homeowners
    • Brad Clemenson: Home Under Construction
    • Chris and Heather Siverson: Home Nearing Completion
    • Dan and Nicole Schulz: Completed Home
    • The Builder’s Perspective
    • The Architect’s Perspective

    Just two years ago, Design & Living featured an up-and-coming community that would end up being the inspiration for an entire issue. The developers, Ken and Jan Promersberger, had dreamed up an “urban-farm” community named Rocking Horse Farm. When we last visited with them, they showed us renderings of their modern, rural-themed community with an o...

    To make this “urban-farm” theme work, the Promersbergers teamed up with local architect Chris Hawley to help homeowners fine-tune their existing designs. Builders and homeowners were provided with a housing-style guide and complimentary home-exterior sketch for each lot, aesthetically enhancing the rural-themed neighborhood. This was an exploration...

    Today, the Promersbergers have successfully implemented their design process for multiple homeowners and home builders. Of the 136 single-family lots initially platted, about 20%, or 27 lots are still available to purchase by a homebuyer or builder. The balance are either offered by 19 different home builders, or are owned by homebuyers. Since we l...

    At Rocking Horse Farm, there are no through streets and it’s not located in the flood plain. An Osgood Golf Course pond was extended into Rocking Horse Farm, thereby providing pond lots with a view of the golf course. Currently, there are four pocket parks in the plan that are smaller pedestrian-scale parks. Prairie grasses, cattails and large expa...

    We wanted to hear from the homeowners to find out just how this new design process went for them, so we gathered a roundtable of three recent homeowners who all utilized the process in different, but unique ways. Our discussion began with Brad Clemenson, whose home was currently under construction, Chris and Heather Siverson who were just finishing...

    Located in Tallgrass Cove, Brad Clemenson, a graphic designer for NDSU, is currently in mid-construction with his home. He took a different approach, using his graphic design software to design the home himself. After he designed the home and drew it out to scale, he worked with builder Jason Carpenter to complete the look, then submitted it to Haw...

    With their home almost complete, Chris and Heather Siverson took a different path by general contracting their stunning home from start to finish. “We found a theme that we liked, then we took about 150 photos over to Dan Elton (Chris Hawley Architects) and had him draw it all out,” said Chris Siverson. “He did a very good job piecing that all toge...

    Trailblazers Dan and Nicole Schulz were the first to build in Rocking Horse Farm and moved in nearly a year ago. As Nicole explained, they loved the old, small town, big city feel and also liked that it was a quiet community with a similar look, but without cookie-cutter homes. For the Schulz’s home, they chose one of a few home designs offered by ...

    To hear how this process was perceived by a local builder, we spoke to Todd Halle of T&S Custom Homes. “It was a different process, but I don’t think we felt pressure like you do this or you don’t get to build. It was, ‘What if you do this or that?'” said Halle. “We took most of their suggestions, and there were some we didn’t take, but I thought t...

    Throughout the process, Hawley took homeowners’ existing plans and made small exterior alterations to give each home in the neighborhood a unique look, even if the same floor plan was used. “In short, we’re trying to show that Rocking Horse Farm has a unique design goal, but there are multiple ways to get there. It’s not only accessible to those wh...

  3. Oct 14, 2012 · Ken Promersberger is in the business of branding. That’s exactly what he did with his business, The Promersberger Company, when he created the concept behind Rocking Horse Farm. Located on 160 acres, this large red barn complete with its own silo and duck pond, houses The Promersberger Company advertising/public relations agency ...

  4. The Promersberger Company is a digital marketing & advertising agency in Fargo, ND specializing in B2B marketing for the manufacturing & agricultural industries.

  5. Ken Promersberger is not your typical Hollywood movie mogul. No stretch limo, sunglasses or discernible suntan. He's just sort of a down-to-earth North Dakota kind of guy, born and raised in Fargo, married for 34 years to his college sweetheart.

  6. Oct 13, 2017 · The flagship building of Farmstead Office Park, the Red Barn was completed in 1999. As Rocking Horse Farm Owner Ken Promersberger explains, they wanted the office park to be a kind of indigenous homage to North Dakota and wanted the Red Barn to be the “icon of the development.”