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May 16, 2022 · Vertical content is content that is consumed in a vertical position, such as videos on Snapchat, Instagram and IGTV. Learn why vertical content is the future of content marketing and how to create engaging and effective vertical videos for your brand.
Jan 18, 2022 · Vertical content is a media type consumed vertically on the screen, such as TikTok and Instagram Stories. Learn why it matters for your social media strategy and how to create and optimize it for different platforms.
May 17, 2022 · Learn what vertical content is, how it differs from horizontal and core content, and why it's important for content marketing. Find out how to research, create, and use vertical content to target niche audiences and build trust.
Nov 22, 2023 · Vertical content focuses on a certain topic, industry, or theme, while horizontal content covers a wide range of topics. By assisting companies and content producers in customizing their messaging to a specific target audience, these verticals produce more interesting and pertinent content.
Jun 14, 2024 · Verticals are major categories or themes near the top of a brand hierarchy. Vertical content involves the creation of highly relevant messaging for your intended audience. Rather than casting a wide net, vertical content addresses specific goals and needs within a niche market.
Vertical marketing is the practice of optimizing your marketing strategy around industry verticals and tailoring it to specific audiences, goals, and KPIs. Learn how vertical marketing can help you streamline conversion, eliminate unnecessary steps, and reach your target customers across different media channels.
Mar 7, 2024 · Vertical content targets niche markets, boosting engagement and brand authority by meeting specific audience needs. This method surpasses broad-spectrum horizontal content by providing tailored insights and solutions, essential for SEO and conversion rates.
