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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.
Kevin Lane Keller is a marketing expert and professor at Dartmouth College. He has published extensively on branding, brand equity, and integrated marketing communications, and has advised many leading brands.
Keller's Brand Equity Model (also known as the Customer-Based Brand Equity (CBBE) Model) was first developed by marketing professor, Kevin Lane Keller, in his widely-used textbook, "Strategic Brand Management."
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on ...
Articles 1–20. Tuck School of Business at Dartmouth College - Cited by 211,716 - Marketing - Branding - Brands - Brand Management.
PROFESSIONAL EXPERIENCE. Dartmouth College, Tuck School of Business E.B. Osborn Professor of Marketing, July 1998 to present. Duke University, Fuqua School of Business Visiting Professor of Business Administration, May 1997 to June 1998 Instructor, September 1984 to December 1984.
