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Chip Houghton is Co-Founder and Managing Partner of Imaginary Forces. Chip has an unwavering passion for education and the firm belief that we should use the collective, creative forces for good.
About. As Managing Director of Imaginary Forces I try to keep the Studio pointed in the right direction. Our secret to success: hire smart, collaborative, positive people who have great...
- 500+
- 1.6K
- Imaginary Forces
- Los Angeles, California, United States
- 1996 – Se7en
- 1997 – Dead Man on Campus
- 1998 – Blade
- 1999 – Baltimore Ravens Screens
- 2000 – Charlie’s Angels
- 2001 – Minority Report
- 2002 – World Trade Center Design Contest
- 2003 – MoMA Screens
- 2004 – Wynn Vegas
- 2005 – Lexus Hologram
“Se7en launched Imaginary Forces. It was a project that brought main title sequences back into the cultural foreground.” – Peter Frankfurt
“One of my favorite title projects was an MTV comedy called Dead Man on Campus. How to combine the ideas of suicide, college, and comedy for this feature from MTV films? Why, with an S.A.T. – Suicide Aptitude Test – of course.” – Karin Fong
“Blade was a movie that I had been developing for a few years and was greenlit the same week Imaginary Forces was founded. I had to do two things I’d never done before: I’d never produced a big, effects-laden action movie, nor had I run my own company. That was quite a challenge obviously, but having Chip and Kyle as partners made it possible.” – P...
“At the end of our Sphere main title presentation film director Barry Levinson asked if we liked NFL football. We thought it was a trick question. It wasn’t. He introduced us to the owners of the Baltimore Ravens and IF created the screen experience for their brand new stadium. Two years later the Ravens won the Super Bowl.” – Chip Houghton
“We can’t resist a juicy reboot, especially one with such iconic qualities. And fantastic split screens. McG’s Charlie’s Angels was emblematic of the time. Pop music, pop graphics, cheeky humor, modern martial arts and … Cameron, Lucy, Drew. More was more. Those all important silhouettes combine into a triptych that carries on and builds upon the o...
“We used the interface design that had been developed by John Underkoffler, who had done gestural interface design as his thesis at MIT Media Lab. We worked closely with John and the production designer, Alex McDowell, who had developed an “Almanac of the Future” for Spielberg to determine how technology might behave in a not quite dystopian future...
“Chip and I are both from New York, so when 9/11 happened, it was a personal kick in the gut for both of us. Imaginary Forces was invited, by Greg Lynn, an architect compadre we had worked with on previous projects, to join in a pop up company, United Architects to answer a worldwide call for entries to redesign Ground Zero. IF, along with 5 other ...
“MoMA had gone through one of it’s periodic enlargements and was reopening again. They wanted to have a paperless experience – a very dynamic reception / welcome screen to show current exhibitions, wayfinding and upcoming events. Everything a visitor might need. Our solution still makes me smile.” – Peter Frankfurt
“A lake with over 4000 bulbs. A screen that’s a waterfall. Large scale puppets that rise above the screen, portraying everything from bullfighter silks to dancing tribal masks. And if that wasn’t all, a 26 foot mask that rises from the lake, constructed to be projected upon. Along with director Kenny Ortega, lighting designer Patrick Woodroffe, pro...
“We created an experience in Times Square where people could look into what seemed to be a car showroom of the future to see a car doing impossible things. We created a holographic installation with graphic interventions where spectators were able to interact, rotate and change the hologram’s color. It was so successful and created such a scene, th...
Apr 20, 2023 · By Peter Frankfurt & Chip Houghton | Founders of Imaginary Forces. Editor’s Note: In this series, we’ll hear from the founders of creative studios recounting their tales of how it all began.
Chip Houghton is Co-founder and Managing Partner of Imaginary Forces, a conceptual design studio and full-service digital production company. Chip is Vice Chairman of the AICP National Board, a Member of the Board of Governors at OTIS College of Art & Design, and a Member of the Board of Directors for SeePolitical.
May 9, 2019 · Imaginary Forces has blossomed into a large studio with over 70 artists, but they started out as a small studio with founders Kyle Cooper, Chip Houghton, and Peter Frankfurt. All three had cut their teeth doing title design at R/Greenberg Associates before banding together to start Imaginary Forces and redefine what title sequences ...
Sep 1, 2021 · “For more than two decades, putting design into motion has always been our driving force,” says Chip Houghton, IF co-founder/managing director. “To see this manifest through this special moment and recognition from Cooper Hewitt, as a studio, has made this journey all the more worthwhile.
