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Nov 14, 2022 · In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings. The four rings are one of the most important identifiers of the Audi brand. Why the change now, right on the vehicle itself?
Designer André Georgi explains the new Audi CD/CI with the Audi SQ8 Sportback e-tron as an example.Audi e-tron has been setting standards in the electric lux...
- 2 min
- 253
- Autobics
May 9, 2011 · DVN presents below an interview of Andre Georgi, Audi Senior lighting designer who teams up with Dr. Wolfgang Huhn, in charge of the technical development of the “Light and Vision” department in Ingolstadt, to give the Audi car a face and determine its character—dynamic or calm, friendly or aggressive.
Nov 9, 2022 · A promise that the four rings aim to reflect through a progressive design. Now the vehicles’ characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings.
André Georgi, a designer at Audi who oversaw the redesign of the rings, says: “Strong brands win over customers primarily through their products’ underlying substance and discreet identifying elements. At Audi, this has always been the case, and we’re now making it even more consistent.
Dec 19, 2022 · “As a prestigious model, the Q8 e-tron represents Audi’s ‘e-volution’, so it is only logical for this vehicle to be the first to use the new four rings design,” says designer André Georgi. Although the size remains the same, the new rings have a more precise appearance that is also made premium-quality, modern, and elegant ...
Audi A1: Light designer André Georgi explains the complex graphics which are created in the interplay between the daytime running lights, the turn signals an...
- 3 min
- 74
- 5uper5onicTV
