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Ep 1 - 50 Years of Royal Oak: A Not-so-Perfect Success Story. Bill Prince turns the clock back with François-Henry Bennhamias, Audemars Piguet’s Chief Executive Officer from 2012 to 2023, to relive how the iconoclastic Royal Oak evolved to become an icon. A not so easy road as you will hear…. Listen to the podcast.
Audemars Piguet Royal Oak Collection - Premium Timepieces. View collection. Royal Oak. Experience the iconic Royal Oak, whose pioneering design and craftsmanship embody Audemars Piguet's uncompromising vision of luxury.
Audemars Piguet Holding SA (French pronunciation: [odmaʁ piɡɛ]) is a Swiss manufacturer of luxury watches, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding.
Prices for a Jules Audemars range from about 18,500 USD for a two-hand Extra-Thin edition and 35,500 USD for a chronograph to more than 975,000 USD for the Grand Complication. A three-hand Edward Piguet requires an investment of roughly 9,200 USD. Models with a chronograph or perpetual calendar cost around 22,500 USD.
Audemars Piguet upholds another significant commitment – global forest conservation and awareness. The Audemars Piguet Foundation begun in 1992, and has financed and executed meaningful projects such as protecting biodiversity in Madagascar, family farming in Brazil and the El Salvador Project – a student-led project for sustainable development.
The impact of the Audemars Piguet Royal Oak on the world of luxury watches is unmatched in recent history. It was the world's first luxury sports watch when it debuted in 1972. At the time, Audemars Piguet's choice of stainless steel for the case sent shockwaves through the industry, as people still expected luxury watches to be made of precious metals like gold or platinum.
Audemars Piguet also offers the Royal Oak Offshore in precious metals like gold or platinum. One example of a platinum model is the ref. 26470PT.OO.1000PT.02. Only 25 copies of this rare chronograph exist. Its "méga tapisserie" dial is blue with a black edge, subdials, and hour markers.
The late 1940s and 1960s represent a Golden Age of creative and technical design at Audemars Piguet with asymmetries, geometrical plays, oversized and ultra-thin watches. ~1950. Audemars Piguet Timing Atelier. Early on, the Manufacture began leveraging innovative technologies, while never losing sight of its origins.
Royal Oak Concept Collection | Explore new high-tech horizons. View collection. Royal OakConcept. Inspired by the past, looking to the future, the Audemars Piguet Royal Oak Concept collection offers a pioneering platform for technical and aesthetic experimentation.
This 41 mm Chronograph, bestowed with the new Royal Oak design evolution, marries 18-carat pink gold with a khaki “Grande Tapisserie” dial and a matching alligator strap. The “50-years” oscillating weight is visible through the sapphire caseback. Case. 18-carat pink gold case, glareproofed sapphire crystal and caseback, screw-locked crown.
