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Unilever
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Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson.
Learn how Lever Brothers, a soap and margarine company, and Margarine Unie, a European group of oils and fats businesses, merged to form Unilever in 1929. Explore the milestones and innovations of both companies from 1900 to 1950.
In 1930 Margarine Unie and UK-based Lever Brothers came together to form Unilever. This was big business, we were making history. Our founding companies looked to the future with imagination and purpose. They understood the advantages of joining forces, of sharing resources to grow and develop.
Just as for Lever Brothers, business is booming for Van den Bergh. With a 750-strong salesforce and a thriving export trade, they launch their first branded margarine - Vitello. Manufactured from animal fats, its superior quality, compared with its competitors, ensures its success.
Lever Brothers, predecessor company of Unilever ( q.v. ).
- The Editors of Encyclopaedia Britannica
The Lever-half of the Unilever name has its roots with one of the founding fathers, William Hesketh Lever. He was one of the great pioneers of modern consumerism. He understood the need for innovation, diversification, and adding value through marketing.
Lever Brothers Company is one of the largest manufacturers of soaps and detergents in the United States. It is well known for such famous brands as Sunlight dish detergents; Wisk, Surf, and "all" laundry detergents; and Caress, Dove, Lifebuoy, and Lever 2000 soaps.
