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Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. The company had six employees and the website had 13 merchants. The name was changed to Rakuten in June 1999.
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Rakuten Group, Inc. is a leading global company that contributes to society by creating value through innovation and entrepreneurship. Browse corporate information, including company overview, investor relations, sustainability and careers.
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Rakuten Group, Inc. is committed to continually driving innovation that empowers people and society. Browse the businesses and brands of Rakuten Group, Inc. all over the world. Sort by region or company.
About Rakuten. Since our founding in 1999, Rakuten has helped shape the way people shop online, offering Cash Back, deals and shopping rewards on the world’s largest selection of products and services.
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