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Grab offers a range of services from rides and deliveries to financial and insurance products. Download the app to access essential services, earn opportunities, and enjoy perks.
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Grab driver-partners are free to use any mobility platform...
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Self-serve your Grab questions. Or contact us for help on...
- About
About Us | Grab SG. Charging forward together. Guided by the...
- Consumer
Grab is Southeast Asia’s #1 ride-hailing app for private...
- Enterprise
Grab an advantage with Grab’s local knowledge Enterprise,...
- Locations
Today, Grab is present in eight countries across the region....
- Sustainability
Grab was founded on the belief that a technology company...
- Grab Financial Group
Grab Financial GroupWe believe in everyone’s potentialTo...
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Grab Holdings Inc. is a Singaporean multinational technology company headquartered in One-North, Singapore. It is the developer of a super-app for ride-hailing, food delivery, and digital payment services on mobile devices that operates in Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.
- Hyperlocal Lessons from China’s Fast Food Wars
- Grab’s First Act: Using Hyperlocal Strategies to Go on The Offense
- How to Compete with A Global Giant: Solve Hyperlocal Problems with Urgency
- How KFC Became Part of Daily Life in China
- Grab’s Second Act: Hyperlocal as A Defensive Strategy
- Where Does Grab Go from Here?
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It’s 1987, and China has just begun to open its market to the world. When a large new country like China opens up to foreign investment, multinationals try to estimate its total addressable market and make a call on whether the juice is worth the squeeze. Sensing the opportunity, the leadership teams of McDonald’s and KFC plotted their entry. China...
It’s impossible to discuss Grab without talking about its early competition against Uber. In Uber, Grab faced a competitor with a bigger war chest and a few years’ head start in experience (a lifetime in startup land). Grab was outgunned by capital and – for anyone who remembers using the app in its early days – operationally outclassed. It’s hard ...
Grab’s hyperlocal approach, combined with a pace of execution that some alumni called “a constant state of emergency,” allowed it to iterate faster and offer better solutions to the market. Some features would have a year-long head start. Grab’s hyperlocal advantage played out in promotional stunts as well. When Uber ran its #UberIceCream campaign ...
Once KFC was an established – even beloved – household name in China, Su’s hyperlocal strategy provided resilience over the long term. Local competitors inevitably joined the China fast-food wars, but most could not compete with the machine that KFC had built. Recall that KFC prioritized Tier 2 and Tier 3 provinces and cities across China, and in d...
Almost immediately after acquiring Uber’s assets, the story around Grab turned from “plucky startup competing against American giant” to “big tech company.” In 2018, this was not a positive association. This was the era of the Cambridge Analytica scandal, coupled with an increasing public awareness of data security spurred on by reports of privacy ...
One last time, we look to Su’s KFC to see how history might rhyme once again. Today, KFC remains powerful in China – it’s still the market leader in its category– but a combination of outside forces, unforced errors, and stronger competition has blunted its dominance. It’s likely that Grab will run into a mix of all those problems. Stifling regulat...
How did Grab, a regional ride-hailing and delivery platform, outcompete Uber and dominate the market? Learn from its hyperlocal go-to-market strategy, which adapted to local needs and preferences, and its pace of execution that allowed it to innovate faster.
- David Fallarme
May 3, 2021 · Grab is one of the most dominant super apps in Asia, offering rides, food delivery and now, financial services. That includes loans, insurance, payments and investments - all accessed through a...
Software Development. Singapore, Singapore 814,674 followers. Drive Southeast Asia Forward with us. View all 46,171 employees. About us. Grab is Southeast Asia’s leading superapp, offering a...
