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Forrester Decisions research services are a proven growth generator and business accelerator. They help you de-risk your decisions, guide your actions, target your opportunities, and align your teams on priorities and outcomes.
As founder, chairman, and CEO of Forrester Research, George is one of the most influential thought leaders in the world of business and technology. George founded Forrester in his basement in Cambridge, Massachusetts, in 1983.
customer experience. Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience. Discover how Forrester supports customer experience leaders.
Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered, restless customers.
On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into Forrester’s Budget Planning Guides’ recommendations for tech, marketing and sales, and customer experience (CX) leaders.
Make full use of Forrester’s cutting-edge research and unmatched insights on customer and market dynamics by partnering with our consultants to implement a strategy that transforms your organization.
Forrester’s SiriusDecisions Research delivers operational intelligence and fact-based insights to functional leaders of B2B organizations and their teams so they can align across the revenue-generating ecosystem of product, marketing, and sales.
Forrester’s CX Index™ 2019 results reveal that more brands are inching forward along their CX transformation journey. But these are early days yet, and most firms are stagnant. Advancement may be easier than brands think.
In our new report, B2B eCommerce: Going from Surviving to Thriving By Adopting Proven B2C Principles, we assess the current state of B2B eCommerce, what impact B2C has had on customers’ expectations for B2B eCommerce, and how B2B eCommerce professionals are leveraging lessons learned from B2C to drive more business online.
Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 first-quarter financial results and updated its financial outlook for the full year 2020. First-Quarter Financial Performance. Total revenues were $106.3 million for the first quarter of 2020, compared with $100.6 million for the first quarter of 2019.
