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ATI Technologies was a Canadian semiconductor company that developed graphics processing units and chipsets. It was acquired by AMD in 2006 and its branding was phased out in 2010.
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- A New Star Is Born
- Mach Enters The Stage
- Rage Inside The Machine
- A New Millennium, A New Purchase
- The Killer Card Finally Arrives
- All Change at The Top
- Goodbye to ATI?
As with most of the late, great technology companies we've covered in our "Gone But Not Forgotten" series, this story begins in the mid-1980s. Lee Lau, who had emigrated to Canada as a child, graduated with a Master's degree in electronic engineering from the University of Toronto (UoT). After initially working for a sub-division of Motorola in the...
Graphics cards in the 80s were vastly different from what we know today, despite any superficial similarities. Their primary function was to convert the display information generated by the computer into an electrical signal for the monitor – nothing more. All of the computations involved in actually generating the displayed graphics and colors wer...
Two years after launching its Mach64-powered cards, ATI brought a new processor into the limelight in April 1996. Codenamed Mach64 GT, but marketed as 3D Rage, this was the company's first processor offering both 2D and 3D acceleration. On paper, the 3D Xpression cards that sported the chip looked to be real winners – support for Gouraud shading, p...
With the brand name Rage associated with inexpensive yet competent cards, ATI began the new millennium with significant changes. They simplified the old architecture codename – Rage 6c became R100 – and introduced a new product line: the Radeon. However, the changes were more than just skin-deep. They overhauled the graphics processing unit (GPU, a...
Throughout the first half of 2002, rumors and purported comments from developers regarding ATI's upcoming R300 graphics chip began to circulate on the internet. The design of this next-generation GPU was heavily influenced by the former ArtX team. Some of the figures being touted – like double the number of transistors compared to the R200, 20% hig...
In 2005, the co-founder, long-standing Chairman, and CEO, Kwok Yuen Ho, retired from ATI. He, his wife, and several others had been under investigation for insider trading of company shares for two years, dating back to 2000. Although the couple was exonerated from all charges, ATI itself was not, paying almost $1 million in charges for misleading ...
In 2010, ATI had an extensive GPU portfolio – its discrete graphics cards spanned all price segments, and though its market share was around half of Nvidia's, Radeon chips were common in laptops from a variety of vendors. Its professional FireGL range was thriving, and OEM and console GPU contracts were robust. The less successful aspects had alrea...
- Nick Evanson
Nov 22, 2023 · Learn about the rise, fall, and resilience of ATI Technologies, a company that once dominated the graphics card market. Discover how it started, evolved, and was acquired by AMD, and what legacy it left behind.
ATI Technologies Inc. was a semiconductor technology corporation based in Markham, Ontario, Canada, that specialized in the development of graphics processing units and chipsets. Founded in 1985 as Array Technologies Inc., the company was listed publicly in 1993 and was acquired by Advanced Micro Devices (AMD) in 2006.
Jan 13, 2011 · ATI graphics were around for 25 years, 10 of them centering on the Radeon family. As the ATI brand fades away, we're left to remember the company's most noteworthy desktop cards, right after...
ATI Technologies Inc., commonly called ATI, was a Canadian semiconductor technology corporation based in Markham, Ontario, that specialized in the development of graphics processing units and chipsets. Founded in 1985, the company listed publicly in 1993 and was acquired by AMD in 2006.
