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CONTACT US. 1800-764-4364. +65 9058 8785 (WhatsApp only) customer.service@pohheng.com.sg.
- Poh Heng Ecommerce
POH HENG BASICS. Key Pendant in Yellow Gold. S$ 189.94 incl....
- Poh Heng Ecommerce
Shop online for Poh Heng Jewellery products, including gold bars, pendants, earrings, rings and more. Enjoy discounts, free shipping and exclusive offers on Shopee Singapore.
Poh Heng Jewellery. 54,744 likes · 200 talking about this · 110 were here. Since 1948, every piece of jewellery is crafted with passion using the finest gold and gems.
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Dec 2, 2020 · Poh Heng modernises its iconic Peranakan jewellery and invites you to #wearyourstory with its Legacy collection that exudes elegance. December 2, 2020. They say every piece of jewellery tells a story. The Legacy collection by Singapore’s leading homegrown jeweller, Poh Heng, is no exception.
- Background
- Branding
- Store Expansion
- Product Innovation
- Notable Collections
- Newsworthy Incidents
Origins
Poh Heng was founded by Chng Tok Ngam in 1948. Tok Ngam left China at 16 years old to apprentice at his uncle’s goldsmith shop in Singapore. In 1948, the 28-year-old Tok Ngam and his father-in-law Lim Tong Buan established Poh Heng Goldsmiths Ltd. “Poh” was Tok Ngam’s nickname and the word means “precious” in Mandarin. In the Teochew dialect, “Heng” means “luck”. The first Poh Heng store was located at 691 North Bridge Road.Tok Ngam suffered a stroke and passed away in 1984.
Succession
Chng Seng Mok, Tok Ngam’s eldest son and a former national shooter, took over the business after his father’s passing. Seng Mok joined the company in 1975 after completing his National Service. He started as a shop assistant at 25 years old alongside his sisters Vicky, Seng Quee and Seng Kiat. Chng Seng Mok’s leadership ushered in a period of expansion for the brand - from a single jewellery shop to a sixteen-outlet jewellery chain.Seng Mok passed away in September 2015 from cancer.
Third generation leadership
Chng Hwee Siang, Tok Ngam’s daughter, took over as the acting CEO upon the passing of Seng Mok.Hwee Siang has been working at Poh Heng since 1974 after a stint with the Singapore Tourism Promotion Board, the predecessor of the Singapore Tourism Board.
Poh Heng cites trust as the most important element in their branding.Known for their customer service, Poh Heng was one of the first jewellery retailers to offer bottled water to their customers. The bottled water bears the company’s logo. In 2005, they gave out an average of 850 bottles across 13 outlets per day.
In the 1970s, Poh Heng expanded into town centres like Bedok, Ang Mo Kio and Toa Payoh. The first Poh Heng heartland outlet opened at Toa Payoh Central in 1978. This business expansion was fuelled by the lower rental prices and lesser competition with other jewellers in town centres. As reported in 2008, the move paid off well with the heartland sa...
In the 1940s, Poh Heng released a 24-karat golden toothpick and earpick set. In the 50s, they produced dual-function jewellery such as scroll lockets which could be worn as a pendant to hold amulets and a solid gold pen which could conceal an ear pick.Since then, Poh Heng has released numerous collections that reach a wide consumer base.
Si Dian Jin
Si Dian Jin is the term used for traditional Teochew betrothal gifts. The products in this collection remain the most popular items sold by Poh Heng.In 2010, the range underwent a revamp and the designs were updated to cater to the modern bride. There are now four sets of jewellery within the collection - Bohemian, Regal, Sophisticated and Ingenue.
ORO22
Launched in 2006, “ORO22” means 22k gold in Italian. The collection aimed to combine Poh Heng’s traditional lead in gold jewellery with modern and fashion-conscious designs.Poh Heng planned to use ORO22 to break the mindset that gold is matronly. The ORO22 range features a distinctly dusty yellow tint of gold that the brand dubs the “moonlight glow”. The designs include a ribbon-like necklace interlaced with white gold, a baroque cuff bracelet and a cord-like choker woven with several smaller...
itrustme
itrustme is a range of diamond oriented jewellery that “expresses the independent spirit of Singaporean women today”. It is targeted at women who have the financial independence to buy their own jewellery.The design focus for the range is bold and dramatic. Hence, some pieces in the collection feature strong clean lines of solid white gold embellished with brilliant white diamonds.
"A Journey of Trust " photo exhibition
In 2018, Poh Heng was praised by netizens for its inclusive photo exhibition called “A Journey of Trust”. Two of the images in the exhibition featured same-sex couples. The public exhibition was in conjunction with their 70th-anniversary celebration.The exhibition featured a mixture of local personalities and average Singaporeans with their loved ones. These images were displayed on billboards in Orchard Road and coincided with Pink Dot 2018.
Reported theft cases
In 1999, eight diamond rings worth S$10,000 were stolen from Poh Heng Jewelley’s outlet at Parkway Parade. The rings were there when the store opened at 11.30 am. However, they were noticed to be missing at 6.10 pm. In 2003, Or Long Minh, a Sales Executive at Poh Heng, admitted that he had stolen more than S$9,000 worth of jewellery from the Tampines Mall outlet. He reportedly stole three gold necklaces and a bracelet in March 2003. He was sentenced to a month in jail.
Reported fraud cases
In August 1993, two Austrians were charged for stealing credit cards from Poh Heng Jewellery’s outlet at North Canal Road. A year earlier, Sum Siew Wah, a restaurant supervisor, had used a stolen credit card to purchase jewellery at Poh Heng. Ms Ang Ai Boon had left her credit card behind at the restaurant. Sum Siew Wah reportedly used the credit card at Poh Heng Jewellery and Apollo Nite Club. He had pawned the gold chain and bracelet but kept the two rings which he gave to his wife’s sister...
9,354 Followers, 188 Following, 971 Posts - Poh Heng Jewellery 宝兴 (@pohhengjewelleryofficial) on Instagram: "Since 1948, every piece of jewellery is crafted with passion using the finest gold and gems."
