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  1. Goop Founder and CEO, Gwyneth Paltrow.

  2. goop is a website and online shop that offers clean beauty, timeless fashion, wellness, and more. Browse the latest arrivals, editors' picks, and products we love, or get inspired by the stories and tips from goop's experts and community.

  3. G. Label by goopThe Signature Cardigan. $595.00. Combines a classic silhouette with our now-iconic puff sleeve. Shop all GP's Picks at goop.com. Discover the latest in beauty, wellness, fashion and more. Get free shipping on orders over $75.

  4. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]

  5. May 26, 2021 · How the Hollywood star created her alternative lifestyle business that thrives through COVID-19 and faces an IPO. Learn about her journey, challenges, successes and controversies with Goop.

  6. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Dont Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  7. Gwyneth Paltrow is an Academy Award–winning actress, the author of four New York Times–bestselling cookbooks, and the founder and CEO of the lifestyle company goop. She was born on September 27, 1972, in Los Angeles, California, to television producer Bruce Paltrow and actress Blythe Danner, a Tony Award winner and two-time Emmy Award winner.